Getty Images Chief Marketing Officer Gene Foca joins Kerry O’Shea Gorgone on the Marketing Smarts podcast to talk about how stock photos and videos can boost the effectiveness of your branded content, and how preferences about content are changing. Read the full article at MarketingProfs
To execute marketing strategy, marketers need to synchronize and coordinate–they need to orchestrate–a host of marketing processes. Your tech stack can either empower or undermine that effort. Here are five things you need to know. Read the full article at MarketingProfs
Marketing research helps you discover your audience, competitors, and resources. If you’re new to marketing research, start with the basics in our marketing research guide.