Firefox Kiosk Mode

As someone who loves the HTML and web APIs, I want to see them used in all different types of devices and mediums. Being that I work for the amazing Mozilla Corporation, seeing Firefox and the gecko web engine thrive in those spaces is important to me.

Firefox was recently featured in the Firefox OS phone, Firefox OS TV, and a host of IoT devices. I was pleased to see our platform team recently created a new mode for launching Firefox — “kiosk mode”:

firefox --kiosk "https://davidwalsh.name

# Mac direct launch
# /Applications/Firefox Nightly.app/Contents/MacOS/firefox --kiosk

Kiosk mode immediately launches Firefox in full screen (and full screen cannot be undone).

I’m hoping to find some improvements to this in its current form, including: hiding title bar, hiding address bar, and hiding tabs — a true “chrome-only” view. Congrats to the Firefox team — this kiosk mode was asked for 17 years ago!

The post Firefox Kiosk Mode appeared first on David Walsh Blog.

Keep Up with Digital Technology & the Latest Web Design Trend with These 15 Top Tools and Resources

Advertise here via BSA

Keeping up with the latest design trends is a challenge. It’s always been that way. But these days, changes come more frequently. This is thanks to the rapid pace of digital design technological advancements.

If it weren’t for the tools that allow us to keep pace, it would probably be a hopeless situation. The problem is, you still have to find those tools. The fact that they’re constantly flooding the market doesn’t make it easy. Most web designers don’t have the time or inclination to test out every new tool that appears over the horizon.

We’ve found 15 we consider the tops in their respective classes, and we’d like to share our findings with you. One or two of these top tools and resources should help you keep pace. You can also deliver better products than you ever thought possible.

We’ll start with:


 1. Elementor


Elementor is the industry’s best website builder. Simple, Powerful & Flexible. Now you can customize every detail without code. With over 2 million active installs and over 4,500 5-star reviews on WordPress, it is by far the most popular page editor out there. What Elementor does for you is to give you a solid website-building foundation on which you can create virtually anything, and do so   without complications, limitations, or constraints thanks to its super-clean code.

Elementor works with any theme and with any plugin. As such it gives you virtually unlimited design flexibility. It won’t slow down your site – a characteristic of all too many page builders. And, it’s powerful drag and drop editor enables you to quickly create pages and websites without ever having to resort to code.

You can dig into Elementor’s library of super useful widgets to build pages from scratch, or if you prefer, start with one of the 100+ pre-designed Elementor templates.

You’ll find a few nice surprises as well; like the Pop Up Builder, the Advanced Forms feature, and Scroll and Hover animations.

In short, with Elementor you can create pages and websites easily and in ways you never could before.


2. AND CO from Fiverr


There are many software applications you can use for creating invoices, but few if any do as much of the work for you as AND CO from Fiverr. AND CO creates invoices for you automatically based on your project terms, contracts, and time tracking—all of which are available in the one app.

AND CO’s invoicing feature integrates perfectly with your project management workflow, enabling it to automatically create invoices when a project is completed or a milestone has been reached.

You’ll be alerted when clients view your invoices and when they’re paid, or when the system thinks it’s time for you to invoice again. Plus, you can set up an online ‘PayMe’ page to allow clients to pay you via credit card, ACH, and PayPal, and deposit the payments into your bank account. You can also set up recurring invoices so that clients who are on a subscription plan have their credit card charged automatically on a recurring basis.

AND CO is an invoicing software that lets you spend less time on invoicing and more time on doing the work you love.


3. Houzez


Its ease of use and wealth of popular features has made Houzez is a long-time favorite with realtors and real estate agencies. Features like listings options, advanced property search capabilities, and a property management system have given its users virtually anything and everything needed to go about their business.

Not quite ready to rest on their laurels, the Houzez team has added a host of new features making this specialty theme more powerful and flexible than ever. In addition to giving users the ability to display property listings in different formats, the listings can now be sorted and displayed in a variety of ways, and extra emphasis can be given to the presentation of featured listings.

Luxury home showings can also be scheduled, custom search fields can be added with the new Customs Fields Builder, different currencies can be used, and an Energy Class designation field has been added for EU properties.


4. TheGem – Creative Multi-Purpose High-Performance WordPress Theme


TheGem has been featured on ThemeForest for a variety of reasons. In the opinion of many of its customers, and of Envato, this incredible website-building toolbox features the most beautiful and creative designs on the market. Page load and speed times are especially impressive, TheGem is 100% flexible, 100% easy to use, and provides 100% customer satisfaction.

When compared against the other premium themes, TheGems 5-star rating tops them all.


5. Amelia


Amelia provides service businesses love; especially those that rely heavily on booking appointments for their clients and customers. Amelia automates the entire process. Customers can make appointments 24/7. Amelia will match the appointments

with employee availability, manage cancellations or changes, and collect payments online.

This award-winning tool with its 4.8+star user rating creates happier clients and customers and allows businesses to use the time saved on other pursuits.


6. Uncode


With Uncode in your design toolbox it will take but a few short hours to build a breathtaking portfolio. All the functionality you need is there, and there’s no need for coding. Uncode’s showcase of user-created sites gives visual proof of what you will be able to accomplish.

This powerful, user-friendly theme is one of ThemeForest’s all-time best sellers having realized more than 50,000 sales to date.


7. Round Icons Bundle – 38,000 icons and illustrations


Purchase the Roundicon’s Bundle, and you’ll never have to search for a special icons or illustration again. For a one-time fee you can download the entire bundle consisting of more than 38,000 premium, royalty-free icons and illustrations, and add more as they are released.

The bundle comes with a commercial use license, and you can currently purchase it at a discount when you use coupon code “GETBIG”.


8. Logic Hop – Personalized Marketing for WordPress


The ability to serve targeted content to different audiences will flat-out improve your sales and marketing results; and that’s precisely what Logic Hop will enable you to do. Logic Hop makes personalizing your messages possible based on display ad and pay-per-click results, social media posts, geolocation, and actions visitors take on your site.

Install Logic Hop, and don’t be surprised if you’re soon enjoying a 200% increase in conversions.


9. Mobirise


Mobirise is an offline builder, so you have total control over building your site. It’s drag and drop only, making it easy to use. Its mobile friendly and lightning-fast thanks to Google AMP or Bootstrap 4. And, it’s free.

Mobirise comes with a large assortment of trendy and beautiful website blocks, templates, icons, and fonts. Over 1.5 million sites have been created using this website builder.


10. wpDataTables


This premier table and chart building plugin is easily the best in its class. wpDataTables can do more, with more data, and do it quicker than any other tool of its type on the market.

wpDataTables’ all-in-one platform for presenting website visitors with interactive tables and charts based on huge volumes of complex data has been put into practice by more than 21,000 active users who have rewarded it with a 4.7 average rating.


11. Savah App


With this all-in-one advanced prototyping, team collaboration, and workflow tool at your fingertips you can create perfect look and feel prototypes for user testing, prototypes for feedback at any stage of the project, or combine rapid prototyping with Savah App’s built-in design workflow and approval system to speed your project along.

Savah App’s visual feedback and collaboration features also points you in the direction of getting the best possible results when the project winds down. Check out the paid plans and discounts.


12. HelpJet


Not only have you had to answer the same question for the zillionth time, but each time your customer has had to wait for your answer. HelpJet takes care of the problem by giving you a tool to create a knowledge base your customers can access for instant answers to the most common questions – or any question/answer you feel would be an appropriate addition.

You’ll gain more satisfied customers while keeping the size of your customer support team small.


13. Goodie


Goodie is a platform that connects an end-user with a web developer, thereby avoiding costly middlemen and go-betweens. All that’s required of you is to provide the Goodie team with your design. They’ll get right to work coding your website and give you the exact estimation of your price.

This is the perfect approach or owners of small businesses, web designers, and anyone in need of a carefully and cleanly coded website.


14. 8b Website Builder


The 8b Website Builder is brand new (January launch), futuristic with a super-simple cool UI, and portable. You can create websites with it on your desktop at work or home or on a tablet or phone while on the go.

Thanks to Bootstrap4 or Google Amp your site will be crazy-fast, mobile friendly, and just a click away from a Google listing. Since 8b does not have a paid plan in place yet, this is your opportunity to try it out free of charge.


15. WhatFontIs.com


Plowing through 550,000 fonts trying to find one you really want to use, but you don’t know what it’s called, is something you won’t want to do. With WhatFontIs, you can put AI to work for you. Just submit an image of your newly-discovered font and you’ll get an answer in seconds.

If it isn’t in the database (extremely unlikely), WhatFontIs will provide one or more candidates that are as close as possible to the real thing.



You most likely won’t need all 15 of these top tools and resources. Just one might make your day. With more, you could find yourself graduating from creating websites that are award-winners. You can create websites that are fantastic that “awesome” would be an understatement.

Or, you might simply be delighted to own a tool or resource that makes life a little easier for you.


Professional Web Icons for Your Websites and Applications

Smashing Monthly Roundup: Community Resources And Favorite Posts

Smashing Monthly Roundup: Community Resources And Favorite Posts

Smashing Monthly Roundup: Community Resources And Favorite Posts

The Smashing Editorial


This is the first monthly update that the Smashing team will be publishing, to highlight some of the things we have enjoyed reading over the past month. Many of the included posts are sourced from the most popular links from our Smashing Newsletter. If you don’t get our newsletter yet, then sign up here to receive carefully curated links from the team every two weeks.

SmashingConf News

We’ve just wrapped up our final SmashingConf of the year in New York. Videos of the event will be on their way soon, but we have already published a write-up and all of the video from our Freiburg event held in September. You can find all of those in our post “SmashingConf Freiburg 2019”.

Smashing San FranciscoAlso, we’ve announced the dates for SmashingConf 2020! Would you like to join us in San Francisco, Freiburg, New York, or our new city of Austin? If so, get your tickets now at super early-bird prices, and keep an eye out for line-up announcements very soon.

We publish a new article every day, and so if you’re not subscribed to our RSS feed or follow us on social media, you may miss out on some brilliant articles! Here are some that our readers seemed to enjoy and recommend further:

  • How To Use Breadcrumbs On A PWA” by Suzanne Scacca
    If you’re worried that your PWA is going to be difficult to navigate without some guidance, put breadcrumbs to work. In this article, Suzanne explains just how.
  • Design Systems Are About Relationships” by Ryan DeBeasi
    Design systems can improve usability, but they can also limit creativity or fall out of sync with actual products. Let’s explore how designers and developers can create more robust design systems by building a culture of collaboration.
  • A Guide To New And Experimental CSS DevTools In Firefox” by Victoria Wang
    Ever since releasing Grid Inspector, the Firefox DevTools team has been inspired to build a new suite of tools to solve the problems of the modern web. In this article, Victoria explains seven tools in detail.
  • Editorial Design Patterns With CSS Grid And Named Columns” by Rachel Andrew
    By naming lines when setting up our CSS Grid layouts, we can tap into some interesting and useful features of Grid — features that become even more powerful when we introduce subgrids.

Best Picks From Our Newsletter

We’ll be honest: Every second week, we struggle with keeping the Smashing Newsletter issues at a moderate length — there are just so many talented folks out there working on brilliant projects! So, without wanting to make this monthly update too long either, we’re shining the spotlight on the following projects:

HTML Email

Can I Email…?

We all know and love caniuse.com. Unfortunately, if you wanted to test support for web standards in HTML Email, it wasn’t really easy. Until now. Inspired by the successful concept, Can I Email lets you check support for more than 50 HTML and CSS features in 25 email clients, and since the site only launched last month, more is already in the planning.

(Can I email…? launched by Rémi Parmentier and the team at Tilt Studio

Made for and by the email geeks community, the data that fuels the project is available on GitHub and anyone can contribute to it. A nice detail: the Email Client Support Scoreboard which is included ranks email clients based on how they support the features. A useful little helper for anyone who’s wrangling HTML email.

Email Design Inspiration

Standing out from the flood of emails that reach our inboxes every day is hard, not only for promotional campaigns but also for transactional emails and newsletters. So how about some inspiration from how others manage to spark curiosity and interest to save their emails from ending up in the junk-mail folder as a victim on the quest to inbox zero?

Email Love by Rob Hope

Email Love by Rob Hope

Curated by Rob Hope, Email Love showcases well-crafted emails that you can turn to for fresh ideas — a look inside the code of each email is included, of course. Exciting discoveries guaranteed!


Tools To Circumvent Web Font Pitfalls

Web fonts are easy to implement, but they can have a significant impact on a site’s performance, too. To help you speed up the time to first meaningful paint, Peter Müller built Subfont. The command-line tool analyzes your page to generate the most optimal web font subsets and inject them into your page. Subfont currently supports Google fonts as well as local fonts.

Font Style Matcher by Monica Dinculescu

Speaking of web fonts: To prevent flash of unstyled text from causing layout shifts, you might want to consider choosing your fallback font in relation to your web font’s x-heights and widths. The better they match, the less likely your layout will shift once the web font is loaded.

Monica Dinculescu came up with Font Style Matcher to help find just that perfect fallback font. Before you opt for a fallback font, you might also want to check how well it is supported across different operating systems to not run into issues. Three small but mighty tools to circumvent some of the most common web font pitfalls.

A Tiny Guide To Variable Color Fonts

“The tech is new, the adventure is big!” If you look at the experiments which Arthur Reinders Folmer of Typearture did with variable color fonts, this quote truly hits the mark. Arthur uses variable color fonts to create animations that are not only awe-inspiring eye candy but also explore the full potential of the font technology.

Variable color fonts: How do they work?

Variable Color Fonts: How Do They Work?” by Arthur Reinders Folmer

They might allow little customization compared to SVGs, but variable color fonts are easier to implement and they offer a lot of room for creative adventures, too — using input from the microphone, camera, or gyroscope to adjust the variables and animate the illustrations, for example. Sounds exciting? Arthur put together a little guide in which he dives deeper into the tech behind his experiments. A fantastic overview of what’s possible with variable color fonts today.


Automating Image Compression

The transfer size of requested images has grown by 52% on desktop and 82% on mobile within the last year — with over half of the median page weight accounting for imagery. These are figures that once again make clear how crucial it is that images are optimized before they hit production. Now, wouldn’t it be handy if you could automate the compression step?

Calibre’s new GitHub Action image-actions

Calibre’s new GitHub Action image-actions

Well, the folks at Calibre asked themselves the same question and built a GitHub Action that does exactly that: it automatically optimizes the images in your pull request — without any quality loss thanks to mozjpeg and libvips, so that no image accidentally skips compression. A real timesaver.


Accessibility Support

There are many different ways that assistive technologies interact with browsers and code. Since it’s still not possible to fully automate screen readers and voice control softwares, we are left with having to do manual tests. And that’s where a11ysupport.io comes into play.

a11ysupport - Accessibility Support

Accessibility Support by Michael Fairchild

Originally created by Michael Fairchild, this community-driven website aims to help inform developers about what is accessibility supported. It’s a project that is active and contributions are always welcome, so start testing away!

Button Contrast Checker

Do your buttons have enough contrast? The Button Contrast Checker built by the folks at Aditus helps you find out. Enter your domain and the tool tests if the buttons on the site are compliant with WCAG 2.1.

Button Contrast Checker

Button Contrast CheckerButton Contrast Checker by Aditus

To cater for realistic results, the checker does not only test the default state of the buttons but also takes hover and focus states as well as the adjacent background into account. A nice detail: Each time you scan a page, the results are stored in a unique URL which you can share with your team. A precious little helper.

Learning To Code

Taking Your Coding Skills To The Next Level

CSS animation, Grid, Flexbox… The web is evolving at such a fast pace that there’s always something new to learn. And, well, what better occasion could there be to finally dive into the topic you’ve been wanting to tackle for so long as with a fun little game?

Flexbox Zombies

Flexbox Zombies by Dave Geddes

If you’ve always wanted to conquer deep space — and learn the basics of object animation in CSS along the way — the CSS Animation course by HTML Academy has some exciting tasks for you to solve. To help your CSS Grid skills grow and blossom, there’s Grid Garden where you use CSS to grow a carrot garden.

If zombies are more up your alley, try Flexbox Zombies. It’ll give you the expertise you need to survive the living deads — all thanks to your coding skills! Or try guiding a friendly little frog to its lily pad with Flexbox in Flexbox Froggy to finally get to grips with the Flexbox concept. Another cool Flexbox learning game that shouldn’t be left unmentioned is Flexbox Defense. Last but not least, if you’re struggling with CSS selectors, there’s CSS Diner to teach you how to select elements. Now, who said learning can’t be fun?

How To Write Better JavaScript

JavaScript is one of the most popular programming languages, and even after more than 20 years since it was born, it is constantly evolving. But how can you get better at it?

Practical Ways To Write Better JavaScript

Practical Ways To Write Better JavaScript” by Ryland Goldstein

Ryland Goldstein shares some of the top methods he uses to write better JavaScript — by using TypeScript to improve team communication and make refactoring easier or linting your code and enforcing a style, for example. As Ryland points out, it’s a continuous process, so take things one step at a time, and before you know it, you’ll be a JavaScript ace.

Learn Regex With Crosswords

If you’ve got a sweet spot for riddles and logic puzzles, then Regex Crossword is for you. Regex Crossword is a crossword puzzle game where the clues are defined using regular expressions — who said regex can’t be fun?

Hamlet puzzle

Regex Cross­word by Ole Michelsen and Maria Hagsten

There are different difficulty levels for you to start to cut your teeth on an easy set of crosswords to learn the basics or put your skills to the test as the puzzles get bigger and more complex. A puzzle generator is also included, so if you feel like making up your own puzzles for others to unravel, there’s nothing to hold you back.

And, The Rest!

Tips To Master Your Next Tech Job Interview

The job-hunting process can be intimidating, especially if you’re just about to get your career started. To help you tackle the challenge well, Yangshun Tay put together the Tech Interview Handbook.

Tech Interview Handbook

Tech Interview Handbook by Yangshun Tay

This free resource takes you through the entire process; from working on your resume to negotiating with the employer once the interview has ended, while curated practice questions get you fit for both the technical and behavioral questions that might pop up along the way. A good read, not only for prospective web professionals.

Behind The Scenes Of Design Teams

While many companies are driven by features and technology, over the last years it’s rare to find debates about the importance of design. It’s reflected in publicly announced case studies, design systems, large scale design overhauls, and most recently in dedicated pages for design teams — be it Uber, Google, Spotify, Medium, Dropbox, Slack, Amazon or AirBnB.

Behind The Scenes Of Design Teams

Image credit: Intercom

Recently, Intercom has announced Intercom.Design, a resource dedicated to its design teams, products, processes and public case studies, including internal UI recommendations and expectations from different product and content designer levels. Wonderful sources of inspiration to improve your design team and explore behind the scenes of how products are designed and built. (Thanks for the tip, Kostya Gorskiy!)

Royalty-Free AI-Generated Faces

100,000 photos of faces of different age, gender, and ethnicity. What doesn’t sound like anything groundbreaking, actually is, if the faces don’t exist but are products of artificial intelligence.

Generated Photos

Generated Photos by Generated Media, Inc.

The Generated Photos project did exactly that. With the help of AI, a team of 20 AI and photography professionals generated this impressive number of high-quality faces that you can download and use in your projects for free (for non-commercial purposes). But the plans go even further: the aim is to build an API that enables anyone to use artificial intelligence to generate interesting, diverse faces for their projects, mockups, and presentations — without bothering about copyright and distribution rights questions. Will this be the end of conventional stock photography?

Monochromatic Color Palettes Made Easy

If you’ve ever tried to generate a consistent monochromatic color palette, you know that this can be a boring task. After he once again messed around with infinite copy-paste commands to create a nice palette, Dimitris Raptis decided to change that. His solution: CopyPalette.


CopyPalette by Dimitris Raptis

CopyPalette lets you create SVG palettes with ease. All you need to do is select a base color, the contrast ratio of the shades, and the number of color variations you’d like to have, and the tool generates a perfectly-balanced color palette that you can copy and paste into your favorite design tool. A true timesaver.

The Art Of Symbols

Since more than 40,000 years, humans have been using symbols to communicate complex ideas. And as designers, we still do so today.

Art of Symbols by Emotive Brand agency

Art of Symbols” by Emotive Brand agency

Art of Symbols, a 100-day project by the design team at Emotive Brand, set out to explore how ancient symbols inform contemporary brand design. After all, a lot of those symbols which are part of our vocabulary as designers today, already existed a long time ago, as early as in rock paintings and engravings even. If you’re curious to learn more about their origins and meanings and are up for some beautiful eye candy, this project will keep you busy for a while.

Smarter Patterns For Designing With AI

The power of artificial intelligence is huge, but with it also come ethical challenges and a lot of responsibility. Responsibility for the user who might be confused and scared by AI if a clear concept is lacking, who might want to choose the amount of AI they interact with, and who need to be protected against harmful practices.

Smarter Patterns by Myplanet

Smarter Patterns by Myplanet

Based on research of how AI is being used and understood today, the software studio Myplanet put together Smarter Patterns, a library to start a discussion about these topics and help designers tackle the challenges of AI in interface design. The resource currently features 28 patterns that empower designers to create meaningful AI experiences.

Instant Offline Access With Dash

If you’re one of those folks who simply cannot sleep on a plane and wished there was just a super-productive way to get some work done instead, you’re probably always on the lookout for tools that’ll get you through those flights even with spotty WiFi. Well, search no more — we’ve stumbled upon a pretty useful one!

Dash for macOS and iOS

Dash for macOS and iOS

In case you haven’t heard of it yet, Dash is a free and open-source API documentation browser that gives your iPad and iPhone instant offline access to 200+ API documentation sets and 100+ cheatsheets. Folks such as Sarah Drasner use it especially on the day before a long trip; all you need to do is download all the docs you need, and you’re all set! You can even generate your own docsets or request docsets to be included. Nifty!

A Collection Of Personal Sites

With the Internet ingrained in our day-to-day lives, what’s the best way to voice your own ideas, thoughts, and feelings? A personal site, of course! And because there are so many of them out there, Andy Bell decided to keep a collection of some so that folks can discover each other’s work and even receive updates from their RSS feeds.

Personal Sites by Andy Bell

Personal Sites by Andy Bell

If you’d like your site to join the collection, you’ll find simple instructions on GitHub that’ll appear in the list once your request has been approved. What a great way to find folks who share your interests and learn new ways of how to develop and design websites!

From Smashing With Love

A month can be a long time to stay on top of things, so please do subscribe to our bi-weekly newsletter if you still haven’t. Each and every issue is written and edited with love and care. No third-party mailings or hidden advertising — promise!

You can also follow us on Twitter, Facebook and LinkedIn — always feel free to reach out and share your projects with us! We love hearing from you!

Keep up the brilliant work, everyone! You’re smashing!

Smashing Editorial
(vf, ra, cm, il)

This SaaS Collected 100k+ Leads Using Gated Content & Landing Pages

Taylor Loren knows it better than anyone: SaaS is a tough almond to milk.

It’s not just the complexity of building a valuable product that stands out from your competitors. The nature of the software as a service (SaaS) model is that your customers need to resubscribe every month (or year, depending). And no matter how great your platform is, that’ll inevitably mean churn.

For SaaS marketers, volume is the name of the game. You need to be constantly feeding more leads into the top of the funnel—leads that your team can nurture, demo, and convert.

We marketers know that acquisition is a whole lot easier when you create compelling content that gets people interested in your product. A must-read ebook or can’t-miss webinar (gated on a high-converting, on-brand landing page) is one of your best opportunities to gather more information about your visitors and start moving them down the funnel.

But even if you’ve got amazing, gateable resources at the ready, SaaS products eat up a ton of development resources, regularly leaving marketing teams in the lurch when it comes to front-end dev. Without the capacity to build landing pages and collect leads on your own, it can be a struggle to turn your hard-earned traffic into new subscriptions.

How Can Resource-Strapped SaaS Marketers Put Lead Gen Content to Work?

Just ask Taylor. After taking over as Head of Content Marketing at Later (a leading Instagram marketing platform), she and her small team managed to:

  • Independently create 26+ dedicated landing pages for each of Later’s content assets.
  • Generate 100,000+ leads with the intent to nurture new subscriptions for the platform.
  • Maintain an average conversion rate of roughly 60% across all of Later’s landing pages.
  • Lower the brand’s cost-per-acquisition through their Facebook and Google ads.

How did Taylor and her team pull it off? We got the team on the phone to find out.

Challenge: Building Landing Pages for Gated Content—Without a Developer

Taylor joined Later near the end of 2015. As the company’s first marketing hire, she made content a core pillar of Later’s acquisition strategy.

Later's squeeze page for their Instagram Influencer Marketing Strategy Guide

From the beginning, Taylor and her team focused on delivering value: deep-dive advice and comprehensive how-tos for executing an effective Instagram marketing strategy. With a steady stream of awesome content (plus promotion on social), Taylor grew monthly blog visitors from thirty thousand to over a million in just two years.

That’s a whole lotta peepers, no doubt—but Later needed a way to turn those visitors into leads.

Taylor knew that pointing blog and social traffic toward landing pages with gated content would help Later collect key information about their visitors and move them onto the nurture track. Like most SaaS businesses, though, they had a small marketing team and developer resources were mostly tied up in the platform. That meant Taylor’s crew had to create landing pages on their own.

We have a small creative team. We needed landing pages for each downloadable asset, but creating and executing on each one took a long time. […] We only had one designer on our team, and web design wasn’t our strongest skill set.

If Taylor was going to realize her vision for acquisition, she needed a fast and easy way to build landing pages—without any help from developers.

The Solution: A Drag-and-Drop Builder & Quick-Start Templates

Once Taylor’s team discovered a way to build landing pages without relying on developers, it was a whole new ball game.

Unbounce’s landing page templates have allowed us to execute a lot faster. We can create tens of landing pages quickly while also maintaining a high conversion rate.

This solution solved a couple of problems for Taylor right away. For one, Unbounce’s drag-and-drop builder and functional templates made it easy for her team to assemble gorgeous, on-brand landing pages in a jiffy. That means Taylor can now launch a dedicated page for every new resource her team puts together, like educational webinars and downloadable icon sets.

Free Instagram Stories Highlight Icons
Roughly 57% of all visitors are converting on this Later landing page for Instagram icons.

By directing visitors to landing pages through calls to action on popular blog posts and across social channels, Taylor and her team can learn more about their readers (like their industry and following size) and get them into the appropriate nurture track.

Here’s an example of how Later turns their blog visitors into leads using gated content:

A call to action from Later
This particular blog post includes a call to action for a product launch checklist.
A landing page to accompany the call to action
The corresponding landing page captures key information and is converting over 65% of all visitors.

Unbounce has also made life way easier for Later’s Lead Communication Designer, Chin Tan.

The best thing about Unbounce is that I can quickly see what’s working and what isn’t working, and tweak it on the spot instead of having to write another line of code or planning something completely different.

Love Later’s incredible landing page designs? Us too. Check out our huge library of landing page templates and see how easy it is to build something beautiful.

The Results: 100k+ New Leads and 60%+ Conversion Rates

With landing pages built in Unbounce, Later has collected more than 100,000 leads (and counting) from their gated resources. That probably has something to do with their conversion rates, which average around 60%—well over any industry benchmark.

And because landing pages have made Later’s Google and Facebook ads more effective, Taylor says that she’s reduced the cost of nabbing those leads, too.

Our designers have created a lot of ad-specific landing pages in Unbounce, which has helped us lower the cost-per-acquisition of new leads.

Check out this recent example of Later converting on their huge social following with a simple (but valuable) gated asset:

Later promotes downloadable calendar on Facebook
Later promoted a downloadable holiday calendar across their social channels, including Facebook.
A landing page for the holiday calendar
With tens of thousands of visitors, Later’s campaign landing page is converting at a rate of almost 65%.

That’s not all. Unbounce has given Taylor’s team way more insight into the effectiveness of their landing pages, helping them keep a pulse on their campaign performance.

The dashboard to see conversions is one of the biggest improvements we’ve seen since implementing Unbounce. Now, we can easily A/B test two pages and see at a glance which is performing better.

SaaS Brands Grow with Unbounce

In just a few short years, Taylor built a content ecosystem that established Later as an industry thought leader with a monster online following. By adding landing pages built with Unbounce, she kicked her content strategy into overdrive and collected tens of thousands of new leads for the SaaS platform.

(Wipe your mouths, fellow SaaS marketers. You’re drooling.)

If we’ve learned one thing from Taylor, it’s that having the freedom to execute on your marketing initiatives is key. Because they’ve removed the need for a front-end developer and taken control of the building process, Taylor and her team are able to launch new landing pages faster. That means every new piece of content they create is another opportunity to generate leads.

Want the same kind of results for your business? The first step is to produce some truly awesome content. Then you’re going to need a great landing page.